Audi A8 L receives its own automotive “Bafta”

Official car of the 2013 EE British Academy Film Awards gets some recognition of its own in industry-acclaimed chauffeur awards.

  • Audi A8 L takes home trophy in £50,000 to £75,000 category
  • Second consecutive win and third overall victory since awards began
  • Priced from £57,650 OTR to £95,440 OTR
  • Engines range from 204 PS 3.0 TDI to 500 PS W12 quattro
  • Audi A8 L hybrid priced at £65,405 OTR

The Audi luxury car that whisked many of the stars of stage, screen and TV to the red carpet last night for the 2013 EE British Academy Film Awards (the BAFTAs) has just attracted some limelight of its own. The long wheelbase A8 L has been voted Chauffeur Car of the Year in the £50,000 to £75,000 category by leading online industry magazine thechauffeur.com.

This year’s Chauffeur Car of the Year category award is the third for the opulent long wheelbase luxury saloon, which also took the top spot in 2005 and 2011. It was bestowed not just on the strength of the car itself, but also by virtue of the successful Audi UK chauffeur programme through which professional drivers can run one on a contract hire basis and benefit from exceptional support.

Paul Gibson, Editor of thechauffeur.com, commented: " The A8 L offers the chauffeur an excellent all-round package. Excellent economy, comfort, all-wheel drive and workable boot space are key factors which helped it clinch the award.”

He added: “ When putting it against its competitors, it was also obvious that the manufacturer’s dedicated chauffeur programme is one of the best in the marketplace.”

James Douglas, Head of Fleet Sales at Audi UK, added: “I am delighted that thechauffeur.com not only believed the A8 was deserving of such a hard fought award, but also saw fit to commend the Audi chauffeur programme which provides access to it. We have gone to great lengths to structure a programme which we believe makes obtaining and running one of our luxury cars as stress-free as driving one, and it is immensely encouraging to know that this specialist title views it so positively.”

Luxury now with even greater efficiency

The excellent economy which was instrumental in the latest victory for the A8 L is commonly associated with the TDI versions, but it can now also be enjoyed in petrol models with even lower CO2 output and the potential for zero emissions driving – the A8 hybrid and A8 L hybrid.

Powered by a 2.0-litre TFSI four cylinder petrol unit working in conjunction with a 40 kW electric motor, the A8 L hybrid can drive using electric power alone at speeds of up to 62 mph. When outright performance takes precedence, outputs of 245 PS and 480 Nm enable acceleration from zero to 62mph in 7.9 seconds and a top speed of 142mph. At the same time, equally important running costs can be kept in check thanks to the potential for in excess of 44 mpg, equating to C02 emissions of 149g/km – the lowest in the A8 L range.

In common with all A8 L models, the hybrid adds 130mm of extra leg room for rear seat passengers, and expands the lavish A8 equipment list to include features such as heated front and outer rear seats, electric sun blinds and deluxe four-zone climate control.

Prices start at £57,650 OTR for the A8 L SE, rising to £95,440 OTR for the flagship 6.3-litre W12 quattro. The A8 L hybrid is priced at £65,545 OTR.

 
Article source: www.audi.co.uk

New amplified black option raises the tone in the Audi TT

Striking styling package heightens visual appeal of the TT Coupé and Roadster Black Edition models.

  • TT Coupé and Roadster Black Edition models now available with exclusive Amplified Black package costing £700 on top of Black Edition price.
  • Highlights include four striking inclusive paint colours, attractive 19-inch ‘Rotor’ alloy wheels and black exterior design touches including TT RS-style fixed rear spoiler.
  • Amplified Black prices range from £31,365 OTR to £36,360 OTR.

The big noise in the Audi TT range this week is the new Amplified Black specification, which is now available as an optional extra for all TT Coupé and Roadster Black Edition models. Combining an even more sporting look with a choice of four striking paint finishes, including the unashamedly bold Samoa Orange, the new option upgrade adds £700 to the price of the equivalent Black Edition model.

The already dark and brooding look of the TT Black Edition is made even more purposeful by the Amplified Black package with its black-finished front lip spoiler, black door mirror housings, black TT RS-style fixed rear spoiler and black 19-inch ‘Rotor’ design alloy wheels. At the rear, a black diffuser insert and black exhaust tailpipes continue the theme.

The four metallic or pearl effect colours Glacier White, Misano Red, Daytona Grey or Samoa Orange are included in the option price, and if the latter is chosen the interior inlays are also finished in this most striking of TT paint options. In all other cases, inlays are in matt brushed aluminium.

Black Edition specification, which is based on the top S line trim level, is already exhaustive. It includes black trimming for the radiator grille surround and number plate holder, tinted rear privacy glass, xenon headlamps with LED daytime running lights, black leather and Alcantara upholstery, a premium BOSE surround sound system, iPod and mobile phone connection and rear acoustic parking.

Two engines are available in conjunction with this distinctive new look – the 2.0-litre TFSI petrol with 211PS linked to either front-wheel-drive or quattro all-wheel-drive and the 2.0-litre TDI with 170PS mated to quattro drive only. OTR prices for Black Edition models including the £700 Amplified Black option package start at £31,365 for the 2.0 TFSI Coupé with six-speed manual gearbox and rise to £36,360 for the 2.0 TFSI quattro Roadster with six-speed S tronic transmission.

 
Article source: www.audi.co.uk

Audi R8 scoops fourth successive sporting car of the year award

Fourth win in a row for the recently reworked supercar in the annual BusinessCar Awards

  • Audi R8 is named BusinessCar’s Sporting Car of the Year 2013
  • Accolade is awarded to premium supercar for fourth year running
  • New generation R8 range includes all-LED lighting for every model, all-new S tronic twin-clutch transmission and new 550PS V10 plus model
  • Latest range priced from £91,575 OTR to £127,575 OTR

The Audi R8 remains the executive’s sports car of choice according to the readers of BusinessCar Magazine, who have voted it Sporting Car of the Year for the fourth successive year in the 2013 BusinessCar Awards.

Readers of the fleet-focused magazine and its website (www.businesscar.co.uk) have yet again singled out the R8 as a favourite on the strength of its everyday usability and firmly established desirability amongst top level company car drivers.

Paul Barker, Editor at BusinessCar Magazine, explained why the R8 is a regular leader in this category: “Though most business cars are chosen with the head, brand image is becoming increasingly influential in the large population of company drivers able to choose their own car, and that’s where the Audi R8 has a crucial role to play in showing Audi’s sporting prowess and emotional appeal.

“This award shows the desire Audi has created for its products, and this kind of desirability sweeps across the range when business car drivers are selecting their next company car – even if they can’t afford something as fabulous as an R8!”

The all-new Audi A3 Sportback was also recognised in the awards for the significant advances in efficiency, quality and driver appeal it now brings to company car drivers – its transformation was enough to secure it third place overall in the Business Car of the Year category.

A3 Sportback also shines through

Barker added: “An impressive weight loss programme has helped make the A3 more nimble and fun to drive than its predecessor, and has also helped lower emissions, while the cabin quality, always an Audi strength, is even better than ever.”

James Douglas, Head of Fleet Sales at Audi UK, said: “The R8 has proven itself to be a fantastic all-rounder many times and, as this highly-valued award shows, its breadth of talent extends well beyond the realms of the supercar that is only suitable for weekend use. For the R8 to receive this coveted award not once, but four times in as many years is a great achievement."

The V8 and V10-powered R8 Coupé and soft-top Spyder ranges have just undergone significant revisions, including new design detailing, equipment upgrades, all-LED lighting for every version and the addition of an all-new 7-speed S tronic twin-clutch transmission delivering split-second shifts for even more exhilarating performance. A new 550PS, 197mph V10 plus model has also joined the Coupé range at its head.

Prices for the Audi R8 Coupé start at £91,575 OTR for the 4.2-litre V8 quattro with 430PS, rising to £115,575 OTR for the 5.2 V10 quattro. The new R8 V10 plus is priced at £124,675 OTR for 6-speed manual transmission models, or £127,575 OTR with the new S tronic gearbox. OTR prices for the R8 V8 Spyder start at £100,225 and rise to £124,225 for the 5.2 V10 Spyder with S tronic.

 
Article source: www.audi.co.uk

Audi demonstrates complete commitment to renewable-energy revolution in cars

The wheels of a dark green MAN-TGX truck tractor with semi-trailer very slowly start to move. It is just after nine p.m. and the sound of the 16.2-litre V8 engine fills the ice-cold air. In the days to come, this 680 PS engine must not only ensure the towing of nearly 150 metric tons. It also has to meet great expectations by helping pave a path to the mobility of tomorrow.

Its precious cargo? A methanation reactor manufactured by MAN, a sister company of Audi. Upon arrival at its destination – Audi's e-gas plant – this reactor will play a starring role.

After two police officers verify all the permits, the heavy-duty semi-trailer can finally depart – all 43 meters and 14 axles of it. At the wheel is Oliver Heisel. He cautiously depresses the gas pedal and the vehicle pulls away ever so slowly. Time is running out – he needs to cover 217 miles by morning. Yet Mr. Heisel cannot take the shortest route and he and his semi-trailer will have to zigzag around large population centres such as Cologne and Düsseldorf. His destination is Werlte, a small town in northwestern Germany.

It is in Werlte that Audi is constructing its e-gas plant on a site encompassing 4,100 m². Audi will soon begin producing a revolutionary fuel here known as e-gas. On the basis of green power, CO2 and hydrogen generated in a climate-friendly manner, e-gas will be manufactured as per the power-to-gas principle. This synthetic natural gas will be conveyed via the public natural gas network to CNG stations throughout Germany.

The first leg of the reactor’s journey was by ship, via the Danube River from the MAN plant to Deggendorf’s harbor. Cranes then transferred the reactor to the heavy-duty semi-trailer. And now the night shift begins.

In Germany, heavy loads generally may be transported by road from ten at night to six in the morning only, when there is little traffic. Because of the vehicle’s wide load, other vehicles can pass it only if there are more than two lanes. Otherwise, drivers must follow the escort police vehicle at about 28 mph.

Why is Audi putting so much time and effort into this? Why Werlte? Why not Ingolstadt, Audi’s principal site? The goal is CO2-free mobility. This necessitates using alternative sources of energy – such as wind power – to generate electricity.

And there is an overabundance of wind in northern Germany. During the manufacture of e-gas, CO2 that would otherwise make its way into the atmosphere is absorbed from surrounding air. When fuel is combusted in the engine, this same amount of previously absorbed CO2 is released. This results in a completely closed CO2 cycle and an outstanding environmental footprint.

At any rate, the colossal vehicle must cover 486 miles from one end of Germany to the other. A car driver would need just eight hours. But the reactor – 16 metres long, 5.80 metres wide and 3.60 metres high – will spend eight nights on the flatbed semi-trailer. Heavy snowfall alters the itinerary time and again. The trip proves to be an endurance test for man and machine alike. Drivers Oliver Heisel and Rudi Lauer frequently use a two-way radio to communicate with Detlef Ackermann in the pilot vehicle.

Mr. Ackermann sees things that the truck drivers cannot from their cab. “If it weren’t for the help from our crew, everything would be much more difficult and time-consuming. And whenever there isn’t enough room for our vehicle, Detlef and my co-driver Rudi clear the way,” adds Oliver.

Audi’s plot of land in Werlte remains a construction site for now. But as soon as the snow melts, the plant will begin its trial run. Testing will be completed in summer 2013. As of then, some 1,000 metric tons of e-gas will be fed annually into the public natural-gas network. The plant is set to absorb about 2,800 metric tons of CO2 every year – roughly equivalent to the CO2 uptake of 224,000 beech trees in a year. And the first series production vehicle that runs on this innovative fuel is also in the pipeline: the Audi A3 Sportback TCNG, set to appear in German dealerships in late 2013. This model will help blaze a trail to a promising future. Down the road, 1,500 TCNG vehicles will cover 9,321 miles each with no carbon footprint – thanks to the e-gas produced in Werlte, Germany.

But the truck tractor and cargo must first complete its journey. The heavy-duty semi-trailer encounters another obstacle. The trip grinds to a halt as they try to access the A3 roadway; the curve is too tight.

The fix-it squad must now find a solution. Detlef and Rudi quickly remove some black-and-white traffic delineators and disassemble a speed-limit sign blocking their route. People may drive at 25 mph here. That does not interest Oliver at the wheel, however. He has no choice but to proceed at a snail's pace. It is now one in the morning. Their thermometer indicates five degrees Celsius and it is drizzling. “Wonderful weather for setting up signs,” deadpans Rudi after returning everything to its proper place and wiping raindrops from his face.

But the trickiest task of this shift still lies ahead. A road closure due to construction forces the crew to exit the A31 Autobahn near the town of Coesfeld. Their only option is a slower, narrower roadway. That entails one traffic island after another in every small town for the next 12 miles. The procedure is the same every time. The transport team must slowly approach the bottleneck. Remove all obstacles – with an angle grinder, if need be. Cover the rain-soaked roadsides with metal slabs to prevent the vehicle – and its cargo weighing many tons – from getting stuck in the mud.

Should the driver be unable to maneuver forward, his helpers in yellow reflective clothing can get out and help. More specifically, they can individually control each axle module of the heavy-duty semi-trailer. Yet not even that gets the job done at one of many intersections. Traffic lights and street lights are positioned so unfavorably that the vehicle, 40 metres long, gets stuck. At three a.m., the heavy-duty vehicle suddenly resembles a beached whale. But Oliver and Rudi are pros. They unscrew the rear bumper in a jiffy to provide the necessary wiggle room. Problem solved, but time lost. The roadwork detour cost them three hours. The crew will not reach its intended destination for this shift. At six in the morning, the police guide the truck into a parking lot for heavy-duty vehicles. Unwanted downtime once again en route to northern Germany.

The e-gas plant in Werlte will solve a considerable problem associated with the renewable-energy revolution: namely, the storage of surplus electricity. At present, the power grid cannot always transmit enough electricity from coastal Germany in the north to locales in southern Germany that require large quantities. If surplus electricity is converted to methane – as at Audi’s e-gas plant – then this energy can be stored in the natural-gas network and subsequently distributed.

Only the next night does the semi-trailer arrive on Loruper Straße in Werlte. But the truck tractor with semi-trailer is too large, too wide and too heavy for the 300 metres of access road to the plant. A smaller tractor-trailer truck transports the reactor the rest of the way and it is then off-loaded by crane.

After eight months of manufacture and eight adventurous nights on the road, the reactor from MAN Diesel & Turbo, Deggendorf has arrived at long last at Audi's e-gas plant in Werlte! What’s more, Oliver and his crewmates can once again sleep at night.

 
Article source: www.audi.co.uk

Audi R8 scoops fourth successive sporting car of the year award

Fourth win in a row for the recently reworked supercar in the annual BusinessCar Awards

  • Audi R8 is named BusinessCar’s Sporting Car of the Year 2013
  • Accolade is awarded to premium supercar for fourth year running
  • New generation R8 range includes all-LED lighting for every model, all-new S tronic twin-clutch transmission and new 550PS V10 plus model
  • Latest range priced from £91,575 OTR to £127,575 OTR

The Audi R8 remains the executive’s sports car of choice according to the readers of BusinessCar Magazine, who have voted it Sporting Car of the Year for the fourth successive year in the 2013 BusinessCar Awards.

Readers of the fleet-focused magazine and its website (www.businesscar.co.uk) have yet again singled out the R8 as a favourite on the strength of its everyday usability and firmly established desirability amongst top level company car drivers.

Paul Barker, Editor at BusinessCar Magazine, explained why the R8 is a regular leader in this category: “Though most business cars are chosen with the head, brand image is becoming increasingly influential in the large population of company drivers able to choose their own car, and that’s where the Audi R8 has a crucial role to play in showing Audi’s sporting prowess and emotional appeal.

“This award shows the desire Audi has created for its products, and this kind of desirability sweeps across the range when business car drivers are selecting their next company car – even if they can’t afford something as fabulous as an R8!”

The all-new Audi A3 Sportback was also recognised in the awards for the significant advances in efficiency, quality and driver appeal it now brings to company car drivers – its transformation was enough to secure it third place overall in the Business Car of the Year category.

A3 Sportback also shines through

Barker added: “An impressive weight loss programme has helped make the A3 more nimble and fun to drive than its predecessor, and has also helped lower emissions, while the cabin quality, always an Audi strength, is even better than ever.”

James Douglas, Head of Fleet Sales at Audi UK, said: “The R8 has proven itself to be a fantastic all-rounder many times and, as this highly-valued award shows, its breadth of talent extends well beyond the realms of the supercar that is only suitable for weekend use. For the R8 to receive this coveted award not once, but four times in as many years is a great achievement."

The V8 and V10-powered R8 Coupé and soft-top Spyder ranges have just undergone significant revisions, including new design detailing, equipment upgrades, all-LED lighting for every version and the addition of an all-new 7-speed S tronic twin-clutch transmission delivering split-second shifts for even more exhilarating performance. A new 550PS, 197mph V10 plus model has also joined the Coupé range at its head.

Prices for the Audi R8 Coupé start at £91,575 OTR for the 4.2-litre V8 quattro with 430PS, rising to £115,575 OTR for the 5.2 V10 quattro. The new R8 V10 plus is priced at £124,675 OTR for 6-speed manual transmission models, or £127,575 OTR with the new S tronic gearbox. OTR prices for the R8 V8 Spyder start at £100,225 and rise to £124,225 for the 5.2 V10 Spyder with S tronic.

 

Article source: www.audi.co.uk

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